I like the online sports store Wiggle but I find it very unnerving that as soon as I search for something on their site, the next time I log into Hotmail I get an advert down the right hand side for that very same item.
I know stores, search engines and email sites all talk to each other to make sure you buy, buy, buy, but seeing it happen so starkly is a little disturbing.
Last week it was CamelBaks and XC shoes, now its compression tights. I did find it particularly pointless with the first two as I have already bought them from Wiggle. It shows its not that clever.
12 weeks to go
1 week ago
The wiggle adverts are a 'page within a page'. A little mini Wiggle page ontop of your hotmail page.
ReplyDeleteThankfully in this case Hotmail doesn't know what you've been searching for on Wiggle.
However, hotmail, gmail and various others do scan the contents of your emails in order to select which adverts are displayed.
It's a wonder i'm not getting adverts for viagra and internet banking.
You can opt out - there is a link somewhere on the ad. I found it pretty disconcerting, too.
ReplyDelete